ITALY: The desire for makeup that helps to counteract age-related skin imperfections is the biggest consumption motivator for Italians, influencing 19.4% of product consumption by volume, according to a report from Canadean, a market research firm operating out of London. The report also found that desire for anti-aging products is greatest among Italians ages 45-54, with more than a quarter of their makeup consumption motivated by this need. As the country’s population is aging rapidly, the ...